It’s 2013 and you’re wondering how do you keep up with the competition when it comes to marketing and word of mouth! I am here to tell you that even the little guy can be competitive if they do internet marketing and search engine optimization! The first thing that a business owner needs to do is realize that the majority of people are online. Smartphone, ipads and tablets have revolutionized how we market to our target audience, but also how consumers shop.
As a business owner, you need to know what your customers are putting into the search engines to find your business and/or products. Then you need to optimize your website and content so that it reflects those keywords. Content is key! Nobody knows your business or products like you do. Write about them. Get your customers to write about their experiences and add it in to your content. The more relevant content that you incorporate to your site, the better off you are going to be when it comes to internet marketing and search engine optimization.
If you have more than one website or blog, don’t use the same content on both. That will actually hurt you in the long run. Repurpose your content for the second site. You can be creative with your words and make it 40-60% different so that it benefits you on both sites. You are a treasure trove of information, once you start writing it will start flowing. Or hire a writer to learn about you and your business and be your voice. Whatever you do, you need to something, because without internet marketing and search engine optimization, you aren’t going to go anywhere online!